My long term love affair with the mass produced art of Americana is what inspires, influences, and drives my artwork. Drawing on sources ranging from the letter press work of the Hatch Print Show to the art of the comic book page, my work utilizes aspects of commercialism as a means of critical commentary on the consumerist nature of our society. I turn the art of advertising on its head and use it to sell ideas and encourage people to wake up and question what we've been sold by corporate driven mainstream media; my graphics function as commercials for declarations that are designed to challenge viewers and provoke discussion and debate. Much like Andy Warhol and Roy Lichtenstein and their interpretations of advertisements and comic strips, my work tends to be both an homage to and a deconstruction of traditional commercial art. Using the tools of the 21st century and creating images that are clearly computer generated in this tribute to the look of poster art and advertising from the early to mid 20th century allows me to put a modern spin on work that could otherwise be dismissed as merely retro or nostalgia driven and instead emphasizes the continued relevance of commercial imagery in our highly sales-driven, consumerist, marketing-targeted society.
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